ELECRAMA-2010, the worlds’ largest power transmission and distribution exhibition will showcase state of art technologies and products. The exhibition, being held in Mumbai, India between 20th and 24th January 2010, endeavours to bring together national and international power fraternity.
With this premise, top management of ELECRAMA-2010 participated in a number of exhibitions and road shows around the world to promote the technical prowess of T&D equipment manufacturers to service the global markets.
IEEMA, which organizes this biennial exhibition, is the national representative body of electrical and industrial electronics manufacturers in India with more than 675 members from government, private and joint sector. Apart from Indian giants like BHEL, Crompton Greaves and Larsen & Toubro, all MNCs like ABB, AREVA, Legrand, Schneider, Siemens are also members of IEEMA to name a few.
“The invitation to ELECRAMA throws open an interesting opportunity for the companies from ASEAN region to explore possibilities of bilateral investment, supply to third world countries and trade with the Indian companies in the wake of the free-trade agreements”, said Raj Eswaran, Chairman of the organizing committee, ELECRAMA-2010. “To take this initiative further, we are also looking at opportunities to organise exhibitions outside India like ASEAN region, for example, to respond to Asia’s power-transmission and distribution needs.” he added.
The Indian ministries of power, industry and commerce have shown keen interest in developing strong partnerships with governments of Asian and Middle East countries covering energy, trade and industry related opportunities. The Indian electrical companies look forward to investing in Asia, Central Asia and Middle East countries in the power and infrastructure sectors to push forward export of competitively priced Indian products to these regions, thereby involving the global power industry to share technology products from India. In the process, IEEMA member-organisations are keen to start business outside India and seek ministerial and governmental support in the countries on the radar.

IEEMA – the organizer of the ELECRAMA expo has been reiterating that India needs a strong ongoing strategy to bring down the current rate of AT&C losses, increase investments in peaking power plants and overcome transmission bottlenecks. The need of the hour certainly is an energy revolution! With an endevour to bring together best global practices, the ELECRAMA team visited 20 prominent countries across Middle East, Central and Far East Asia for promoting ELECRAMA-2010 expo. The objective behind these business visits was to unfold the immense power sector investment opportunities available in India, elicit mutually beneficial T&D programs and improve bilateral ties between India and the respective countries.
The country visits included international electricity, infrastructure and T&D expos and pre-ELECRAMA-2010 road shows which were attended by the ELECRAMA management members – Murali Venkatraman (President, IEEMA), Raj Eswaran (Chairman, ELECRAMA organizing committee), Vimal Mahendru (Vice President, IEEMA) and Sunil More (Director General, IEEMA and Organizing Secretary, ELECRAMA-2010) between October and December 2009.
Through the high decibel  “Power is here, Future is now” campaign, this year, ELECRAMA plans to focus on issues like establishment of power generating facilities and power grids among countries, power transmission modernization development, electrical energy distribution, provision of equal opportunities and access to markets. The ELECRAMA-2010 expo will give a closer view of the Indian economy, fruitful technology partnership opportunities and throw light on futuristic trends in supply chain, logistics and vendor capability assessment, new specifications and standards in India.
As per Sunil More, Organizing secretary of ELECRAMA-2010 and also Director General of IEEMA, “The Indian economy is expected to grow at 8 per cent this year in the face of the global slowdown. Trade and investment in India are expected to triple from $ 200 billion, and power demand will increase accordingly, offering huge investment potential for international investors. I welcome the power fraternity to make best use of the ELECRAMA opportunity to propel and voice, the need of a strong power sector back-bone for India’s growth and for global power trade at large”.